Personal Information Collected
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you navigate the Site, we collect information about the individual web pages or products you view, search terms, and how you interact with the Site. We refer to this automatically-collected information as « Device Information ».
Cookies
Here is a list of cookies that we use. We’ve listed them here so you can choose if you want to allow them:
- \_session\_id – a unique identifier for your session, allows Shopify to store information about your session (referrer, landing page, etc.)
- \_shopify\_visit – no data is retained, expires at the end of the session, used by our internal system to record the number of visits
- \_shopify\_uniq – no data is retained, expires midnight (according to the visitor’s location) of the next day, calculates the number of visits to a store by a unique customer
- cart – a unique identifier, persists for 2 weeks, stores information about your shopping cart
- \_secure\_session\_id – a unique identifier for your session
- storefront\_digest – a unique identifier, undefined if the store has a password, used to determine if the current visitor has access.
Logs follow site activity and collect data such as your IP address, browser type, internet service provider, referring and exit pages, and date/time stamps.
Pixels, tags, and beacons are electronic files that record information about how you browse the Site.
[[INSERT DESCRIPTIONS OF OTHER TRACKING TECHNOLOGIES YOU USE]]Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as « Order Information ».
[[INSERT ANY OTHER INFORMATION YOU COLLECT, IF APPLICABLE: OFFLINE DATA, DATA/PURCHASED LISTS FOR MARKETING PURPOSES]]When we refer to « Personal Information » in this Privacy Policy, we mean both Device Information and Order Information.
How Do We Use Your Personal Information?
We use Order Information to fulfill any orders placed through the Site (including processing your payment information, organizing delivery, and providing invoices/confirmations of your order). Additionally, we use this Order Information to:
- communicate with you;
- screen for potential fraud or risk; and
- when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use Device Information to screen for potential fraud or risk, and more generally to improve and optimize our Site (for example, by generating analytics on how customers browse and interact with the Site, and to evaluate the success of our marketing and advertising campaigns).
[[INSERT ANY OTHER USES OF DEVICE INFORMATION, NOTABLY IN CONNECTION WITH ADVERTISING AND RETARGETING]]Sharing Your Personal Information
We may share your Personal Information with third parties to help us use it in line with the purposes set out above. For example, we use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws, respond to legal requests, or protect our rights.
[[INCLUDE THE FOLLOWING PARAGRAPH IF YOU USE RETARGETING OR INTEREST-BASED ADVERTISING]]Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (« NAI ») educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising by using the links below:
[[INSERT LINKS TO OPT-OUT OF THE SERVICES YOU USE. SOME COMMON LINKS ARE: GOOGLE – https://www.google.com/settings/ads/anonymous BING – https://about.ads.microsoft.com/en-us/resources/policies/opt-out-of-targeted-ads ]]Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at https://optout.aboutads.info/.
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
[[INCLUDE THE FOLLOWING PARAGRAPH IF YOU ARE BASED IN EUROPE OR IF YOUR STORE HAS EUROPEAN CUSTOMERS]]Your Rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. Please contact us through the contact information below to exercise this right.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make a purchase through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to delete this information.
[[INSERT THE FOLLOWING PARAGRAPH IF THERE IS AN AGE MINIMUM REQUIREMENT]]Minors
The Site is not intended for individuals under the age of [[INSER